Split URL testing is a methodology that lets you compare the different versions of a web page such as a landing page or home page, in order to find out that which one delivers better results and succeeds in converting more visitors. While running this test, the traffic to the page is split in the different versions of the page being tested, and the performance of each page is tracked. Which ever page converts more visitors and delivers better results, wins and that particular version are used on the website.
Many people think that the split URL testing is same as A/B testing, but this is not the case. In split URL testing, the different versions of the page are housed on the different URLs, and it is commonly used when the design of the web pages is quite different from each other. On the flip side, in A/B testing, the different pages are not necessarily housed on the different URLs.
Why Should You Use Split Testing?
Indeed, the ultimate aim of any website is to convert the optimum number of users, as higher the number of conversions, better will be the number of sales and ultimately, the company would be able to generate better revenue.
Split testing is a way to find out that what type of web pages appeal to the visitors, which elements do they like and which elements they don’t want to see on a webpage and much more. When you have a lot of data about the customer behavior, split testing is the best way to authenticate that data and find out that what type of web pages are preferred by visitors.
Overall, split testing is a great way to understand that which type of web pages can help you increase your ROI and sales purely on the basis of the customer’s preferences.
Use Split Testing When You Want To Introduce Major Design Changes in Your Website
If you want to completely overhaul your existing website, and develop a website which is liked by your target audience, split testing is the right way to find out about your customer’s preferences.
Use Split Testing When You Want To Conduct Tests Involving Back end Changes
You should use split URL testing when you want to check that how some major back end changes to your website would impact the customer behavior. For example, let’s say that you want to test, a contact form on the landing page.
One of the hypothesis about this is that by reducing the number of form fields to three from five, the number of conversions will improve. Here, you cannot just remove he form fields from the front-end, as doing so will generate errors when users will submit the information in the new three fields. Thus, you would need to change the design from the backend. So, before going for such a major change, you can evaluate its effectiveness through split URL testing, which can actually measure the improvement in the number of conversions.