Since banners, signs and other types of advertisements are the first thing that many people see for certain products and services, you’ll want to make sure those banners and signs are as effective as they can possibly be. Colors have a lot to do with the way that people respond to advertisements and marketing campaigns, whether they realize it or not. You’ll want to make sure that the colors you use on your business signage fits your purposes, from the thinnest stripe of color to the primary colors of your design. Put the market research about appealing color choice to good use the next time you’re creating a sign for your business.

Know How to Use Colors in Sign Ad for Business

Choosing Effective Colors For Your Business Signage
Level of Visibility

The very first thing to bear in mind when trying to come up with a compelling combination is the level of visibility that you’re looking to create. If you mix and match light colored fonts and graphics with a font or background of a darker shade, you’ll find that you can attract more viewers. You’ll want to make sure that the letters on your banner printing are easily legible and uncluttered. You’ll also want to see to it that all of the graphics and the background of your sign don’t overshadow the main message of your sign.

See the True Colors

Whenever people see certain colors, they have a psychological reaction that they might not even be aware of. The colors on your business sign should represent whatever colors represent your company or business theme or industry image. Warmer hues such as yellow, orange and red are more inviting and make viewers feel relaxed as though they’re at home. These are great colors for restaurants and stores because they make people want to spend more time in those environments.

If your intention is to snatch someone’s attention, you’ll want to go with yellow. Just make sure that it’s not too bright or obnoxious. Other vibrant attention colors are neon green and hot pink as well as strong shades of blue and red.

A sign is a representation of an object that implies a connection between itself and its object. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm. A conventional sign signifies by agreement, as a full stop signifies the end of a sentence. For more information see the Wikipedia page.

Signage Color Scheme

Certain colors seem to convey a certain feeling or mood, and it’s a good idea to learn just what those colors and moods are as you’re designing your banners. Yellow seems to create a sense of joy, blue projects feelings of cool confidence, green represents health, purple makes people think of royalty and wisdom while orange seems to make people think more optimistically and pink is most often associated with femininity, softness and love. If you want viewers to know that your company or business is a refined and professional one without you needing to show a word, then white on black is always a great combination. There’s a reason that the white and black combination has always been a classic; it’s simple and too the point. White and black are also excellent contrasting colors for other shades as well. Other complementary colors you might want to try out are purple with yellow and blue with orange.

Design contributor who is the founder of Sign.com. Check out Sign.com on Facebook for additional tips on custom business signs. If your company or business already has an established color scheme, experiment with those colors by going either a shade darker or a shade lighter and see how that works for you. Creating business signage is also a good time to think about redesigning your company logo if you have one and creating one if you don’t.

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