Mastering the keyword game is always a challenge. Everyone wants to get on top of the list, and yet most people utilize the same methods in their efforts. So you might wonder, is it even possible to make yourself stand out without handing pots of money directly over to Google?
Fortunately, it is. There are several methods that you can employ to give yourself an advantage vis-à-vis the competitors. Making a checklist for yourself and following it carefully will help you tremendously in the SEO battle. This article will outline three of the critical steps involved in effective SEO preparation: determining search intent, optimizing your content, and strengthening your backlinks. First, however, you should figure out your overall plans.
Before you start, the first thing you should do is organize your website carefully according to your overall business plans. If your site isn’t precisely in sync with what you want from your business, you are likely doomed to mediocrity in the rankings.
Write out an overall list of fundamental and detailed priority areas for yourself. Within each of these lists, you should have keyword phrases that you will focus on in your research. As you go about making the lists, you should ask yourself: Are these subjects most important to me in my business? Do these phrases truly encapsulate what I want to get across to my target audience? If you find yourself straying in the process and going off on tangents, think about the number of times you use any given phrase that you want to focus on. If one or more phrases are not essential to your operations, they should be downgraded to a second-tier priority.
While doing this, you should put yourself in the role of the consumer and think about how you would go about searching for the products or services that you offer.
In working out what you think your potential audience is looking for, you are determining your “search intent.” Search intent is a user’s primary aim in conducting a keyword search. This is considered to be the most important element that search engines use in ranking sites, so the process should be treated seriously. Search intent is determined by categorizing your material in four different ways:
As the name suggests, informational keyword searches are conducted when people are looking to get information about something. Queries about facts, how-to processes, history, etc are all considered informational searches.
It is suggested that you specify the search terms to target informational searches. Use long-tail keywords, if possible (keywords containing three or more words), including modifiers. For example, if you consider your business to be the local leader in selling Ethiopian coffee beans in Minneapolis, you should make this clear on your site. Searches for “coffee beans” or even “coffee beans in Minneapolis” might find you nowhere on the local rank checker search results, but adding additional qualifiers will greatly increase your rankings.
Commercial keywords are those, which indicate searchers’ interest in buying products or services. Experts suggest that commercial keywords use as bold language as possible, and there are specific words that are known to get high ranks in the keyword rank tracker.
Specifically, words that have to do with commerce: “cheap,” “best,” “high-quality,” etc… are all examples of commercial keywords. Also, an important element of correctly utilizing commercial keywords is a “Call to action”. “Act now!” “Don’t miss out!” “Don’t you need…?” These terms have a known effect on the psyche of buyers and therefore generate a greater hit rate than more neutral words.
Another part of your commercial keyword list should be product words. Whatever relates to what you are trying to sell. Product keywords are informational keywords of sorts, but those that are necessarily related to products. If you are selling off-road bicycles, you’ll want your keywords to include the right modifiers: “suspension clearance,” “low gear,” etc, and also brand names: “Himalaya,” “KTM,” etc.
Transactional keywords are similar to commercial keywords, but they refer to a different part of the process. People conduct transactional keyword searches when they have already figured out what they want to buy and are looking for a place to buy it.
Examples of transactional keyword searches include “Speedo bathing suit shop Paris.” In this search, the potential buyer has already figured out that he wants to buy a Speedo bathing suit in a particular area, and he is looking for a specific shop that will allow him to do so.
Navigational keywords are those that have the purpose of finding certain kinds of sites. If a person is looking for Yahoo!, for example, he or she will type in exactly that. Unless your brand is particularly well-known, it will be difficult for you to get direct hits in navigational searches. The best that you can do is to try to promote your brand in other ways and make it into something people look for.
Once you’ve figured out which types of keywords will best suit your site’s purpose, it would be wise to conduct your own searches based on those keywords. Also, you should try varying them using short-, medium-, and long-tail versions to see what comes up.
Determine content based on keyword results
Once you’ve determined your categories of keywords, you can begin to create content based on where these words rank in rank tracker results. Of course, you will want to stay true to your brand and not start talking about things that are irrelevant just for the sake of making the ranks. But within reason, you should be able to find the highest-ranking words possible for your products or services and start creating content around them.
Optimize your content
The next phase is optimizing. Optimizing content is like writing a good report. Pages should be carried out in a similar way to how you would organize other sets of written material. Specifically, you should do the following:
Create clear page titles. Businesses may be motivated by different factors when creating their sites, and although you may be tempted to title your pages in a unique or funky manner because you believe the language matches your brand, remember that this is not necessarily the way that people search. Having clear, distinct, and easily searchable titles will greatly improve your chances of getting your page up in the SEO rankings.
Do the same for article headlines. Remember that content should relate to what is searchable, and headlines carry a certain level of importance with the search engines. This goes for image titles, the use of quotes, and alt text.
Overall content should utilize as many of your keyword phrases as you found to make the rankings in your research. This goes not only for individual words but whatever distinct phrases people might search for. For example, if you are offering yoga classes, you might be tempted to write such things as “challenge your inner om” because you think this will resonate with potential page viewers. While this may be true, it won’t help people get to your page because people are not likely to type those particular words into a search bar. Writing something like “yoga classes for improved mental and physical health” would elicit a much greater search response from potential viewers.
All in all, stock up on top-notch Seo tools since you won’t be able to carry super effective optimization without them. Check for free trial SEO to get the best tool that will cover all your demands.
Cross-check your results
Remember that search engines differ from one another, and each of them is constantly subject to change. You’ll want to check your status frequently and in different places to get an accurate picture of where you stand. It also pays to look up your competitors as this will tell you what you’re lacking and what you need to do to surpass them.
There are quite a few points to remember when undertaking your SEO keyword research. It would be wise to create a checklist and go through it at the end of the process. Your checklist might include additional elements specific to your page, but at the very least, it should have the ones mentioned here: get organized, determine search intent, determine content based on keyword results, optimize your content, check/earn your backlinks, and cross-check your results. Going through these steps will give you a much greater understanding of keyword research, and increase your ranking on the search engine.
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